Pest analysis of nokia pest analysis identifies the political, economic, social, technological, environmental, and legal factors that of which directly affect a company. The swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. In my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility. Nokia has established a website to help consumers read about the features articles, and help them to acquire knowledge about nokia products. Pdf strategic alliance between microsoft and nokia. In conclusion, all four approaches discussed collectively promote nokia s success. Such factors are usually beyond the companys control but can often influence the company. Nokia, a company that takes its name from a small river outside the finnish city of tampere, began life in 1865 as a wood pulp and paper producer. These are all the external forces that are out of nokias control but have a significant effect on how the. Swot analysis of nokia pestle analysis business and.
Pestle analysis of nokia free download as word doc. Nokia employees can use to guide and evaluate their performance. The company has four main business functions or segments. Business and management submitted by supershrek words 1028 pages 5. Swot analysis of nokia nokia swot analysis and relaunch. According to the corresponded of nokia corporation petteri alinikula. Over the past 150 years, nokia has evolved from a small paper mill in southwestern finland to a global telecommunications leader connecting over 1. Swot analysis of the nokia corporation 640 words bartleby. Over its history, it has manufactured rubber boots, tyres, television sets and generated electricity, nokia found its way into telecommunications in the early 1960s. This pestle analysis will examine the political, economic, sociocultural, technological, legal and environmental factors of mcdonald s external environment johnson et al 2014. The newest and best phones from nokia are from 20102011. To compare the resulted methods, as well as to identify their advantages and disadvantages, comparative analysis, expert analysis, synthesis and generalization methods were used. Use of pestel analysis for assessing the situation of. The company is well known for the manufacture of telecommunication products along with converging the communication industry and internet industries.
In countries like india and china where partial regulations exist, government intervention does take place. Chilling effect in a legal context, a chilling effect is the inhibition or discouragement of the legitimate exercise of natural and legal rights by the threat of legal. This analysis can be used to evaluate the position of their business. It will provide an overview that will elaborate discussion around the companys strategy and situation.
Pestle analysis of nokia in for india term paper warehouse. It was mainly due to its durability and reliability provided by its mobile phones fine, 2009. In this paper i will discuss about the swot and pestel analysis of nokia. It provides a remarkably stable home base for nokia. However, apart from its windows os and office software, its cloud services have also grown highly popular and the brands performance in 2017 has been appreciable. Results and discussion let us consider one of the most common methods of analysis swot. The pestle analysis is composed of political, economic, social, technological, legal, and environmental forces. This work was produced by one of our expert writers, as a learning aid to help you with your studies. An investigation into nokia microsoft strategic alliance. Mobile phones, multimedia, enterprise solutions, and networks. Political factors politicallegal environment are usually considered as one because they are enforced by the nations government. Nokia pestle analysis, swot analysis, five forces, marketing mix. Pestel analysis provides great detail about operating challenges nokia corporation will face in prevalent macro environment other than competitive forces. The political environment of a country affects all the individuals and business entities.
These are all the external forces that are out of nokias control but have a significant effect on how the company operates and the strategic decision they make. This company has introduced such products, which were able to high speed internet and they provide online gaming and multimedia functions. Microsoft is a familiar name for most computer users. Nokias marketing strategy analysis and recommondations. Introduction after conducting a porters 5 forces model on nokia, i felt a pestle analysis would analyse the macro environment of nokia. All wireless options work as advertised, including all the web options.
To understand these factors, this essay gives an indepth analysis of the companys pestel. Pdf a swot analysis evaluates the internal strengths and weaknesses, and the external opportunities and. As markets are deregulates both operators and manufacturers are free to act independently of government intervention. Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. Pestle analysis for nokia corporation 1918 words bartleby.
Different strategic model like swot, five forces, pestel and other model have been used to critically analyze the issue. The term pestel refers to the domains it considers. Nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. The pestle analysis for nokia corporation is as follows. The essential guide to competition and strategy, 1st edition, harvard. Pest analysis of nokia nokia corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. Pestel, a complementary tool to swot, expands on the analysis of external context by looking in detail at specific types of issues that frequently have an impact on implementation of project initiatives. The political context of mcdonald s environment is important as this can provide it with both opportunities and threats to its success. Nokia separated its entities which are mobile phone division and the division for smart phone. While this is the case, there are factors, beyond nokia s control, which affect its performance. Apart from several other market leading products, the brand is known for its suhd televisions. This pestel analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. Within the dynamic and complex mobile phone industry, both approaches are necessary if nokia is to succeed. Nokia was once the largest seller of mobile phones in the world.
Samsung is one of the most well known electronics brand of the world. Pest analysis on nokia december 2nd, 2010 nokia is engaged in the manufacturing of mobile devices and in converging internet and communications industries, with over 123,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of eur 41 billion and operating profit of 1. Nokia s marketing strategy analysis and recommondations janin ropot research paper undergraduate communications public relations, advertising, marketing, social media publish your bachelors or masters thesis, dissertation, term paper or essay. Most computers on the planet run on microsofts windows operating system. Noa3 is a finnish multinational communications corporation that is headquartered in keilaniemi, espoo, a city neighbouring finlands capital helsinki. The ceo of nokia ollipekka allasvuo said that from 2001 to 2004, rick simonson has remained as cfo. The market leader has continued to retain its market share for 10th consecutive year. Home business essays nokia pestle analysis, swot analysis. Pest analysis of nokia business teacher disclaimer. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. Political, economic, social, technological, environmental and legal.
In this division the chief financial officer cfo of motorola rick simonson was appointed. Free pdf download, pestel, analysis, of, nokia, pdf. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. Nokia is one of the leading mobile phone manufacturers in the world today. They are the nokia 5800, nokia e72, nokia n96, nokia 86, nokia n97 mini, nokia n6, nokia c6, nokia n900, nokia n97, and the nokia. Nokia a multinational telecommunication company is headquartered in keilaniemi, espoo and it was founded in 1865.
How the pestle analysis can be used in conjunction with other strategy tools. Nokia will need to radically alter its business model simply to survive. That is why, nokia can sell as much as they want, without restrictions. Nokia s strategies in terms of emergent and planned approaches as well. The study finds that nokia basically faced severe competition after 2007 when apple along with samsung came with touch screen smartphone. Pestle analysis of nokia points out challenges in an altered mobile phone market. Finland is a stable parliamentary democracy that has been a member of the european union eu since 1995. Download file to see previous pages the concluding section will make recommendations for the future based on the pestel analysis. Nokia has been promoting the farm and its new products on social network such as facebook and twitter and provide customers with ongoing promotional activities that the company has produced.
Use of pestel analysis for assessing the situation of polish transport enterprises part i 163 and influence groups may differ for a variety of reasons. When nokia was in the situation of full loss in 1992, the com. Pestle analysis analysis of political, economic, social, technological, legal, and environmental factors, which the company cannot control but have an impact on business. Very remarkable change is elimination of user manual and providing that in the device. Evaluation of the decision to return to the mobile telephone market project report business economics business management, corporate governance publish your bachelors or masters thesis, dissertation, term paper or essay. According to the corresponded of nokia corporation petteri alinikula, nokia has reduce its power consuming by 65%, which is about one third of the total use, by using recyclable materials and new efficient way of production. Analysis of nokias decline from marketing perspective. Nokia s transition from diversification to specialization 18651998 before 1992, nokia adopted the business tactic that was highly crossindustry and diversified, and had 34 subsidiaries in 10 different industries and 108 areas. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for nokia corporation if it is situated in unstable political environment. Nokia failed to read the emotion of consumers on smartphone and was late to introduce this. C documents and settings harry lumsden application data.
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